Business-to-business surveys are one of the main fields of CESSI’s expertise. To make these research projects successful, we are working on designing samples for different business groups, industries, collect and renew databases which can be used as sample basis, combine different sources. The key elements of B2B surveys in our region are special requirements and standards to preparing the questionnaire, training interviewers with relevant experience and characteristics, careful organizational planning and time-control, which help to reach adequate level of cooperation and to provide good representation, perfect sampling and to be respectful to the input from respondents – their time and efforts. We’ve got leading scholars in the field of sociology of organization like Dr. Nina Andreenkova – leading expert in the sociology of labor and industrial sociology, the founder “Monitoring panel of sustainability and expectations of business companies in USSR” – the first systematic survey of business climate and business expectations in the Soviet Union (1986-1994), among our experts.
CESSI combines centralized and local approach to the administration of B2B surveys, uses mixed-mode research methods to provide the flexibility and responding to special needs of different target groups, chooses most respondent-friendly methods resulting in higher cooperation rate.
RESEARCH OF CORPORATE MARKETS (BUSINESS-TO-BUSINESS)
For recent years CESSI conducted more than 300 high valued B2B research projects in Russia and other countries of the region, using different sampling strategies – from probability random samples (national sample of companies, representative samples of companies in individual regions, different industries) to targeted samples of narrow specific groups. CESSI accumulated experience in working with different types of respondents – top managers, professionals in finances, purchasing, marketing and strategic planning, sales personal, IT professionals, pharmacists, medical community.
CESSI studies markets of products and services for corporate sectors, market potential and market prospects and uncovered needs, conducts evaluations of personnel performance and quality of services in different market segments.
SATISFACTION SURVEYS AMONG CORPORATE CLIENTS
Satisfaction surveys among corporate clients and businesses are special field where CESSI constructs probability random samples – national, regional, industrial or relies on client’s databases and lists. CESSI’s experts develop different research tools, parameters for evaluating the satisfaction with particular products, services or brands (for example, financial services and products, software, telecommunication services, transportation and logistics services) using broad range of indicators.
In this frequently changing unpredictable market, understanding the needs of business professionals, dealers and corporate customers, may become the key to success. Developing dealers’ networks or corporate client databases require reliable information on their needs and preferences.
STUDIES OF ENTREPRENERSHIP, TECHNOLOGICAL INNOVATIONS AND CREATIVITY
Studies of entrepreneurship, business and technological innovations, business activities and organizing business communities, initiative groups on particular business issues, promotion of business interests in government and regulating bodies allow to understand not only situational needs and issues of particular brands, products or companies but take into account broader business context. These studies are initiated by industry’s and employers’ associations, NGOs working on business activism and technological issues, government institutions, mass media and by academic community.
Example is the survey “Life plans and emigration intentions among businessmen of Russia» conducted by CESSI in cooperation with INOP (Institute of public projects) and leading business journal “Expert” http://www.inop.ru/page529/page665/; https://expert.ru/expert/2010/48/ostatsya-ili-uehat/ (A.V. Andreenkova. Stay or leave? / Expert, N 48 N48 (732), 2010.
SOCIAL ISSUES OF BUSINESS
Starting from longitudinal survey of business-climate in industrial companies “Monitoring panel of sustainability and expectations of business companies in USSR” (1986-1994), CESSI continues to track changes in socio-economic indicators and business parameters in Russian and post-Soviet countries. The evaluations are based on the opinions of business managers, employees, generational population and expert groups. In recent years CESSI focused on studying relationships between businesses and regional and local authorities, economic and political elite, and also business risks and attitudes of businessman and entrepreneurs to the rule of law, trust to judicial system and issues of corruption. Other important fields of study are professional education and the demands of employers, needs of businesses in primary, secondary and high professional education, designing new educational programs and the evaluation of quality of teaching and resulted professional skills of alumni, estimating the demands for different professions. Surveys about the prestige of professions and attitudes of general population toward business, separate industries and groups of products are important source of information for national and local governing authorities, educational institutions, young people and their parents, broad public.